"The enemy of a good plan
is the dream of a perfect plan."

| Carl von Clausewitz |

Professional expertise, in-depth political and economic knowledge, and years of experience  hallmark how I work and determine my clients‘ path to success. See for yourself:

Strategy Consulting

For companies, organisations and associations

"Man is not the creature of circumstances, circumstances are the creatures of men."

|Benjamin Disraeli |

Perfectly tailored positioning and representation of the interests of enterprises and organisations is more important today than ever before. The singularisation of society with heterogeneous peer groups and correspondingly diverse demands, combined with stricter and rapidly regulated legislation, greatly intensifies the pressure on companies, organisations and associations to compete and succeed.

Through my years of experience in politics and business, I have come to realise that these sectors sometimes act as if they were two different planets, each with their own orbit. As a result of my expertise on the workings of both planets I am in a position to assess situations factually and in their entirety, to make complex processes understandable, and to clearly demonstrate result-driven solutions.

What does this mean specifically and what does
successful strategy consulting look like?

Resolving internal and external business conflicts

What is standing in the way of your company’s success? How can these obstacles be overcome?

You expect conflicts of interest between your organisation and society, politics and competition to be made understandable and transparent so that you can transform them and ensure that the impending solution does not involve ‘losers’ or loss of face.

You want weak points inside and outside your organisation to be identified and quietly resolved.

And you want your public affairs department to be ideally positioned to achieve the best possible results.

Navigating strategy processes in a user-friendly way

What do your target audiences expect from you and your organisation? To what questions are you the perfect answer? How do you successfully position your company or organisation in society vis-à-vis politics and government?

You want an experience-driven, proven approach to navigating through a complex strategy process – or parts of it. This involves comprehensive planning, target group analyses, issue management, meaningful SWOT analyses and a clear plan of action.

You need a goal-oriented strategy workshop that takes into account the interests of target groups as well as those of the relevant business units.

You need concrete suggestions for the positioning of your organisation and your management levels in the socio-political environment, and in politics and government.

Evaluating results

What did your strategy achieve? Do people actively listen to and understand the messages your company or organisation ist sending? Who did you convince and what did you gain for your topics?

You have implemented your strategy; problem-solving measures have been identified and implemented.

You want to sustain stakeholder motivation in the strategy process so that everyone adheres to the new path.

You want to ensure that your target groups understand the strategy.

You need effective tools to continuously measure the success of your strategy within your organisation and with your political target audience.

Public Affairs

For companies, organisations and associations

"If you don't know where you want to go, then it doesn't matter which path you take."

| Alice in Wonderland, Lewis Carroll |

No less than 555 new laws were passed in Germany between 2013 and 2017 – more than ever before in one legislative period. Assuming that about 30% of all regulations are issued by the European Union, the sheer number of regulations and their complexity clearly forbids a rapid review, making it more and more complicated to influence political decisions.

The gap between politics, on the one hand, and the economy, society and science, on the other, is steadily widening. And the answers given by politics to specific questions that companies, associations and organisations face today are few and far between.

What needs to be done to find the right path
through the labyrinth of regulations and laws?

Understanding political and legal framework conditions

How do legislative processes work? How do you stay up to date on political issues that affect your organisation? What are the opportunities and risks for you and your company?

Sound analysis provides clarity. It identifies important and potentially critical issues in the political arena and helps to decode political decision-making processes and deal with them appropriately.

Minimising business risks

What do political decisions in Brussels and Berlin mean for your company? Will you be looking at higher costs? Do you need to establish new processes, re-label products or perhaps remove them from the market?

Strategy consulting provides a point of reference and defines the goal to be achieved. It explores and structures the complexity of the many questions that arise in the context of political decisions.

Successfully representing interests and navigating through the legislative process

What can you do to influence political decisions? Who do you need to contact? When and how? What issues need to be addressed and where will you find someone willing to listen?

Communication consulting generates attention where you need it. This helps to attract the interest of politicians in key issues and strategically place these on the political agenda

Lectures

For chief executives, managing directors, administrators, project managers and researchers in companies, scientific institutes, industry associations and NGOs. For people who want to be heard and understood in the political arena and need to obtain a quick, in-depth overview.

„The best way to predict the
future is to shape it."

| Sokrates |

My lectures offer a point of reference, new incentives and up-to-date professional knowledge on complex issues in public affairs and political communications.

A selection of my topics is listed below:

Communicate information that is
truthful, good and valuable!

Why it pays to search for values when your political target groups need to be motivated.

In the era of digitalisation and rapidly increasing global complexity, awareness is like pollen flying back and forth between organisations and political entities. Issues and information occasionally stick, but frequently not enough and not easy to control when it comes to attracting the attention of politics to important topics and your own interests. In addition, awareness alone falls short when content must be understood and target groups motivated to take action.

But what carries the day? And what motivates target groups in the long run? The seeds of conviction can only thrive when organisations penetrate to their core and reach their sounding board of values. Ancient Greece understood this principle: when content is sown on fertile ground, messages bear fruit.

This lecture offers insights into the importance of values for motivating political target groups and includes success stories from ancient and modern history.

Break down
the walls!

Why it pays to understand and apply your political dialogue strategies.

In today’s world, maintaining good relationships with different dialogue partners in the political arena and working together to focus on the issues concerned has become practically impossible. Most dialogue partners suffer from too much information and too little time. Organisations almost always produce too much paper and hold too many meetings. Consequently, in many cases, nothing is really accomplished on a political level.

As a result of fast-paced communication in organisations and in politics, the extent to which the various actors focus exclusively on their own issues and resist anything that is unknown, difficult or unpopular has soared. They spend less and less time on content. Studies show that the human attention span is now shorter than that of a goldfish.

Therefore, getting issues and content on the political agenda requires the right dialogue strategy to convince with information – and break down the walls of resistance.

This lecture offers an overview and practical examples of how communication works and how it actually reaches political target groups.

Pay attention to the forest
– not the deer!

Why your public affairs strategy needs a reality check from time to time.

Organisations that communicate in the political arena are more likely to have too much rather than too little information. Sometimes you can still see the deer between the trees, but never the forest. In the day-to-day world of political business, most companies and associations have too little time to routinely ask themselves why an issue is important and necessary right now. And communication at the wrong time can sometimes cause more damage instead of generating knowledge.

At this point it’s important to slow down and wise up.

To make public affairs activities productive internally and externally, it is useful to pause for a moment and observe the deer, the trees and the forest – and then make the right connections. Now is the time to bring a public affairs strategy up to date and subject it to a reality check.

This lecture offers clues and concrete building blocks that can be used to tap into the complexity of politically relevant topics and immediately transform them into a public affairs strategy.

Speak digital –
but do it right!

Why you should rely on more than social media to open communication channels for political target groups.

Today’s rapidly developing digitalisation helps to attract attention to content more quickly. More than 70% of German Bundestag members use Twitter. Social media make it easy for organisations and citizens to circulate ideas, disseminate opinions and mobilise communities in real time.

Issues that are currently of importance to organisations are not automatically integrated into political decisions. This is because the uncontrolled exchange of information and opinions often leads to confusion and paralysis rather than political decisions.

In this case, some new (and some very old) strategies can help open channels of communication that effectively reach and convince target audiences.

This lecture offers current insights into the opportunities and limitations of digital communication and includes national and international examples of sharing information between organisations and political entities.

management coaching

For executives

"There is something in each of us that keeps us from being where we want to be in our dreams. To be reminded of this is not a disadvantage."

| Lily Brett |

Complexity, speed, competitive orientation and perceived unpredictability in professional life have all increased significantly. Today’s executives face major challenges in a constantly changing environment.

As a coach, I help my clients resolve impending and future tasks in the most meaningful and effective way possible. This process involves capturing, reflecting on, and fully exploiting one’s own potential with confidence and courage.

Coaching brings people together with themselves. The focus is on the client and his or her personal goals and desires.

Coaching is all about bringing out the best in you and becoming the best possible version of yourself.

What aspects are covered in management coaching
and what exactly does that mean for the client?

Accompanying professional processes of change

As an impartial individual, a management coach offers clients competent and trusting support, especially in times of emotional stress. The goal is to actively shape and successfully master processes of change.

Supporting decision-making in difficult situations

When faced with tough challenges, clients want individual and substantively competent feedback in order to deal with the complexity of such situations. They need proven methods to help them work constructively on their own emotions.

Developing communication skills for the national and international stage

In order to be successful in their professional lives, today’s executives need specialised skills – along with effective communication concepts that function on national and international levels. Above all, this involves communicative expertise in dealing with different cultures; skills that can help a person to master their own career path successfully.